Taylor Swift’s “Folklore,” three weeks at the helm of the Billboard 200


“Folklore” by American singer Taylor Swift became the first album by an artist released in two years who spent the first three weeks in first place on the Billboard 200.

In the third week since its debut on August 13, “Folklore” was sold in 136,000 units in the United States, according to Nielsen Music / MRC Data. The songs on the album have been accessed online in this interval over 89.77 million times.

Sales were influenced by the release of the album in CD format, after initially being available only in digital format.

“Folklore” is the fourth album this year to spend at least three weeks at number one on the American charts, after rapper Lil Baby’s “My Turn” (five weeks), The Weeknd’s “After Hours” (four weeks) and “Please Excuse Me for Being Antisocial” by Roddy Ricch (three weeks in 2020; four in total, starting in 2019).

Before “Folklore”, the album “A Star Is Born” by the singer Lady Gaga, collaboration with the actor Bradley Cooper, spent the first three weeks at the head of Billboard 200, in October-November 2018.

In second place on the Billboard 200 was “Legends Never Die”, a posthumous album by rapper Juice WRLD, which climbed one place in the fifth week after its release, with 117,000 units sold. The rise is due to the release of the song “Smile”, in collaboration with The Weeknd.

Rapper Pop Smoke’s “Shoot for the Stars Aim for the Moon” dropped one place to the top three, after being sold in 92,000 units in the sixth week since its debut.

Rapper Rod Wave climbed 19 places in the charts with “Pray 4 Love”, sold in 75,000 units once it was relaunched with 11 more tracks. The album was released on April 3.

Country singer Luke Bryan was ranked 11th in the top 10 of the Billboard 200 with “Born Here Live Here Die Here”, which debuted at number five, with 65,000 units sold. The tracks on this disc have been accessed online 19.68 million times.

The record “Hamilton: An American Musical” lost two places in the top, ranking at six, after being sold in 61,000 units in the 255th week since its release.

The alternative rock band Glass Animals reached the first ranking in the top 10 with “Dreamland”, which was sold in 60,000 units in the first week. The songs on this album have been accessed online 21.8 million times.

Rapper DaBaby’s “Blame It on Baby” came in eighth place, down two positions, Lil Baby’s “My Turn” came ninth, down four positions, and “Top Shotta”, the rapper’s first album NLE Choppa, started on the tenth place, with 36,000 units sold.

Billboard 200 ranks the most popular albums in the United States over the course of a week, based on multimetric consumption, which includes selling physical copies of records, singles (10 songs means an album) and online activity (1,500 hits equals one album; on-demand audio and video accesses).


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