Released on July 12, the album includes collaborations with Justin Bieber, Stormzy, Eminem, 50 Cent and Cardi B among others.
The “No.6 Collaborations Project” parts are five of the top ten songs on Spotify on the day of the album release, and the single I Do not Care, sung with Justin Bieber, was the second he listened to Spotify on the launch day on May 10th.
Sheeran had streaming videos with “÷ (Divide)”, which appeared in March 2017. On the first day, this album generated over 56 million online hits and the Shape of You single record hit for one day, with over 10 million.
“No.6 Collaborations Project,” Ed Sheeran new album, set a record streaming on Spotify, with over 69 million listeners in a month, the British press writes.